14 days to build an AI that knows who you are,so the time you put in finally pays off.

Beginning of the challenge

“Before, the way I used AI was really basic: I'd give it a prompt and get something out, or have it restructure something I'd already written. I had never worked with skills, never created folders with content or an AI brain.”

“I have so many testimonials, I really do, but I had zero structure for storing them or using them anywhere. I didn't understand how to use them, or even remember to use them, for example as a quick quote in an email that isn't meant to be a testimonial email.”

The process

“For me, it didn't feel like just an AI brain challenge. I was going back to the foundations of what a business should have. And I'm not only building them for myself, I'm also teaching an assistant that will help me move forward with these foundations, so I don't have to constantly repeat them and think about them, and can build on top of them.”

The outcome

“It was such a foundational thing. Now that I know I have it, it will make me keep it more up to date. Just a couple of days ago, I received a few new testimonials, and I went straight back to Claude and said: put this into my file, in exactly the same format. I'm already doing it automatically now, because the foundations are built, so I can keep them structured and keep looking after them. I can see the bigger impact this is going to have on my content, my emails and my messages.

Now I feel like I've evolved. My skill level is a lot higher and I have a much better idea of what's possible. This really opened my eyes. I'm really looking forward to building on it, especially with skills and repeated tasks. I see a lot of potential there to cut down the time and energy I spend on things I don't like putting my energy into.”

What makes it special

“It was done in a way that made AI a buddy, a researcher, an assistant, a sparring partner that holds the values I hold as a human, as a woman, as a person in a service-based business, so I don't lose them. Especially in my industry and in the work I do, the last thing I want is for my content, my emails or even my business decisions to come from a corporate viewpoint of 'just make money', one that doesn't care about the person at the bottom and only cares about the top. Because I do care. And now I get to convey that a little faster with the foundations in place, but it still comes from me. It's not just generic advice.”

The takeaway

“My biggest takeaway is to have these folders, to keep them separate and to keep updating them. It's going to stay with me forever. There will never be a time when I don't want to use the AI brain or update the folders. It was incredibly worth it, both for the money and for the time.”

Before the challenge

“Everything is new for me, because I was a lawyer, and last year I decided to start building my own brand.

I had been using AI, but in law, not in this creative journey I'm starting now. Working as a wellness coach is different from what I did before, when I used it for research and to draft documents.

I had a folder with my brand name and information in it, but the subfolders weren't really well organized.”

The process

“The Challenge helped me turn my disorganization into something organized and separate things out: this is the voice, this is the positioning, these are the do's and don'ts. And it was a really good complement to other courses I'm taking on how to build my brand and my work.”

The outcome

“Everything was already there, but now it's more accessible. I don't have to open every subfolder to check whether something is in there, because everything is strategically placed.

Perplexity already knew me, but now there's more structure. I can just give it one line and it builds what I want, with much more structure. It really helped to have Maria there by my side. She has given us the foundation.”

The takeaway

“It does what it promises, and more.”

Before the challenge

“I've been playing around with AI for a while and I've used different tools. But I was getting very frustrated, because even though I got really good at writing prompts, I kept repeating tasks. I created some skills on Claude and tried to create some on ChatGPT, but I felt like I was trying to find things in the dark. I don't think I would ever have figured it out on my own, because I spend the day at the practice with clients, so AI was always this little side thing I was doing.”

The process

“The fact that Maria gave us the prompts already helped me understand how to structure what I ask AI.

I found it very helpful to revisit some of my documents. You don't realize how much you evolve as a practitioner or service provider from week to week, month to month. What you had in your bank a few months ago might not apply anymore. I definitely saw that in how my online voice had changed: what I say, the topics I focus on. Since I started my own podcast, the way I talk about certain things has really changed, and that even changed my story bank. The things I've recorded now versus what I'd written six months ago were the same, but different.

Putting things into the story bank was really fun and a bit nostalgic. We always think about where we should be going and compare ourselves to others. So it was really nice to be able to say: oh my goodness, this is where I started, and this is where I am now.

This AI course really brought it all together, and it made sense to me while I was doing it. I sat there and thought: oh, of course! Obviously this has to go into AI, and obviously this has to go here.”

The outcome

“Since I finished the challenge, I've created a whole bunch of new little AI agents to play around with and see if I can streamline more of my tasks.

The challenge really made me integrate AI in a way that has a lot more function for me, which is what I'd been looking for for a long, long time. The biggest impact for me: taking all the information I had, bringing it together into something that actually works, integrating that into AI, and then creating lots of little mini-me's depending on what I need that day.”

“I came out with a team of AI agents that don't replace me, but help me decrease the workload of everything else I have to do in the practice. Because running a practice isn't just about seeing clients all day. It's all the backend work nobody sees, the grunt work you don't get paid for that still has to be done. I really thought this was way more than just creating your own AI brain or AI agent. It's a full AI brain team with business integration.”

The takeaway

“I really enjoyed the experience. The emails were very well put together and really easy to understand. I think it's a great product.”